I always start looking at what we al ready have to work with. This step includes a detailed analysis of what was working well and what needed improvement, as well as identifying the company's specific needs and priorities regarding its online presence. Additionally, a study was conducted on the aesthetic requirements to understand how the current visual appearance could be enhanced to more effectively reflect BioLand's brand identity and values. This comprehensive research served as a solid foundation to guide the redesign process and ensure that the proposed solutions were aligned with the company's objectives and expectations.